'Ahahui Koa Anuenue (AKA) is the official non-profit fundraising arm for University of Hawaii Athletics.

Upspring helped to re-design and develop a new, mobile-optimized website for AKA (koaanuenue.org), as well as consulted on content presentation in order to maximize online donations and contributions. Upspring also assisted with the planning and rollout of the H-Club, a new membership program for AKA supporters and Coaches' Choice, a crowd-funding initiative for University of Hawaii Athletics coaches and staff.

Through media, community, and monetary support, Upspring and aio are big supporters of AKA — “The team behind the team.”